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Google & NAR’s Study on Digital Home Buying

Tuesday, January 15, 2013   /   by Kevin Comisky

Google & NAR’s Study on Digital Home Buying

Google and the National Association of Realtors (NAR) collaborated on a study looking at the digital usage of today’s home buyer. The study found that buyers are relying more and more on the Internet as they search for good real estate information:



“Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.”



Here are other items the study revealed:


5 Top new home buyer activities on mobile devices



  1. 51% – Read general home information

  2. 48% – Get directions in order to visit a home

  3. 44% – Compare prices

  4. 35% – Compare features

  5. 35% – Search a listing company’s inventory


Places where new home buyers use their mobile devices



  • 77% – At home

  • 31% – At work

  • 28% – While waiting in line

  • 27% – At a restaurant

  • 26% – At someone else’s home


Days of research before the new home shoppers take action on a site



  • 40% – 120 days

  • 17% – 60 days

  • 7% – 30 days

  • 4% – 3 weeks

  • 3% – 2 weeks

  • 5% – 1 week

  • 24% – same day


% of age groups who registered to buy/sell a home on a website



  • 8% of 18-24 year olds

  • 31% of 25-34 year olds

  • 21% of 35-44 year olds

  • 19% of 45-54year olds

  • 14% of 55-64 year olds


Used the Internet to search for a home by category



  • 47% – First time buyers

  • 75% – Senior buyers

  • 93% – Vacation Home buyers


Obviously, today’s purchaser is utilizing the Internet to do extensive research prior to making a home buying decision.


Orange County Real Estate , San Clemente Real Estate

Keller Forsyth Group, eXp Realty of California, Inc.
Kris Forsyth & Dan Keller
629 Camino De Los Mares Suite 204
San Clemente, CA 92673
949-395-5931
949-244-0320
DRE# 01878277
(949) 492-7653
CalBRE#: 01878277

Based on information from California Regional Multiple Listing Service, Inc. as of November 24, 2020. This information is for your personal, non-commercial use and may not be used for any purpose other than to identify prospective properties you may be interested in purchasing. Display of MLS data is usually deemed reliable but is NOT guaranteed accurate by the MLS. Buyers are responsible for verifying the accuracy of all information and should investigate the data themselves or retain appropriate professionals. Information from sources other than the Listing Agent may have been included in the MLS data. Unless otherwise specified in writing, Broker/Agent has not and will not verify any information obtained from other sources. The Broker/Agent providing the information contained herein may or may not have been the Listing and/or Selling Agent.
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